Digital Performance Advertising

Advertising that
actually performs.

We turn ad spend into pipeline. Precision digital performance campaigns built to grow your customer base — with full transparency on every dollar.

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★★★★★
“Returned 750% on our spend through registrations for the new season.”
NSW Rugby Union
★★★★★
“Made onboarding so easy and grew our business with genuine leads in the first quarter.”
EnPerSo Business Travel
★★★★★
“Four years of increasing results for ticket and membership sales.”
NSW Waratahs
★★★★★
“Our go-to agency for all things creative and e-commerce marketing.”
Flowstate Coffee
What We Do

Performance
advertising
built for growth.

Don't Chase Cool is a boutique digital performance advertising studio. We build and run campaigns that are laser-focused on one thing: bringing you qualified customers who convert.

We're not an agency chasing vanity metrics. We're your growth partner — obsessing over cost-per-lead, conversion rates, and real business outcomes.

Meta AdsGoogle AdsTikTok AdsLinkedIn AdsAnalytics DashboardsContent CreationBrand Strategy
The Process
01

Discovery & Strategy

We dig into your business, your audience, and your goals. One call. No fluff. We leave with a clear picture of what winning looks like for you.

02

Campaign Architecture

Platform selection, audience mapping, creative direction, and funnel design. Every decision is deliberate and tied to a conversion outcome.

03

Launch & Optimise

We go live, then we go deep. Continuous A/B testing, bid optimisation, and creative rotation to find the combinations that win.

04

Reporting & Growth

You get full access to your live analytics dashboard. Weekly insights, monthly strategy reviews, and a team that actually picks up the phone.

Choose your
tier.

Service fees are separate from ad spend. You control what you invest in media — we make sure every dollar works harder. Commission and cost-per-lead structures are built into our model to ensure our incentives are fully aligned with yours.

One-Off Campaign
Campaign Sprint
From
$3,500
One-time service fee

A focused, high-impact campaign for a specific moment — a product launch, seasonal push, or proof of concept. Fast to market and built to perform.

  • Campaign management
  • Audience build & targeting
  • Optimisation cycle
  • End-of-campaign insights
  • + Commission on results
Start a Campaign
Monthly Retainer
Growth Partner
From
$5,000
Per month service fee

Ongoing performance advertising with a team that's genuinely invested in your results. Always on, always optimising. Built for sustained customer acquisition.

  • Monthly retainer
  • Continuous A/B testing
  • Live analytics dashboard
  • Monthly strategy reviews
  • + Commission on results
Become a Partner
💡

Ad Spend is Yours to Control

Our service fees cover strategy, management, and optimisation. Your media budget — what you invest directly in platforms like Meta, Google, or TikTok — is entirely up to you. We'll help you determine the right level to hit your customer acquisition goals. Our commission and cost-per-lead structures mean our success is tied directly to yours.

Built for your
industry.

Drive more buyer and seller leads.

E-commerce brands need performance advertising that converts browsers into buyers. We build full-funnel campaigns — awareness through to retargeting — that reduce your cost per acquisition and scale your revenue without scaling your headaches.

Whether you're D2C or marketplace-led, we connect your ad spend to your Shopify, WooCommerce, or custom checkout with pixel-perfect tracking.

Talk to us about E-Commerce
↑ ROAS
Return on Ad Spend
↓ CPA
Cost Per Acquisition
Full Funnel
Awareness to Convert
Real-time
Dashboard Tracking
Get Started

Let's build
something
real.

Tell us about your business and what you're looking to achieve. We'll be in touch within 24 hours to schedule your free discovery call.

In good company

Brands we've worked with.

Opening your email — submit the pre-filled enquiry to send.