Selected Work

Work that
earns its keep.

Case studies across performance advertising, content production, brand identity, and creative services. Real results, real clients.

PerformanceSport · 2026
750%
ROAS

Step Into Rugby.

392 registrations and $75,274 in season revenue across an 8-week multi-channel drive.

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PerformanceE-Commerce · 2025
420%
ROAS

Revenue without the waste.

Rebuilt Meta account architecture drove 420% ROAS and halved CPA.

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ContentSport · 2026
350K+
People Reached

You belong here.

A five-role organic content campaign that showed everyday people the role they were born to play in grassroots rugby.

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BrandSport / Events · 2026
UCI
Oceania Series Finale

Built for race day.

Full brand identity and end-to-end campaign commission for AusCycling's inaugural Cairns Rainforest Rumble — the UCI Oceania Continental Series Finale.

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ContentSport / Streaming · 2020–2024
2024
Acquired

Built to be bought.

Four years of platform strategy, organic management, and multi-channel editorial execution for a sports streaming startup — from launch to acquisition.

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PerformanceReal Estate · 2024
↓ 62%
Cost Per Lead

Leads that convert.

CPL dropped 62% while qualifying 480 leads for a major development project.

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