Where they were.
An established e-commerce brand was spending $20k/month on Meta with diminishing returns — ROAS had dropped from 4× to 1.8× over 12 months. The account had accumulated years of legacy campaigns, overlapping audiences, and fatigued creative. Attribution was broken across their analytics stack.
What we did.
We started with a full account audit, then rebuilt from scratch — simplified campaign architecture, consolidated audiences, and fixed pixel and CAPI tracking. We rebuilt creative based on top-performing product categories and introduced a structured weekly testing cadence. Attribution was reconnected across Meta, GA4, and Shopify.
What it delivered.
Within 6 months, ROAS settled at 420% average. CPA dropped 52%. Monthly revenue from paid social grew 3.8× without increasing ad spend. The structured testing cadence is now a permanent part of their internal marketing calendar.