Where they were.
A property developer launching a new residential project needed qualified buyer leads ahead of their VIP launch event. Previous digital campaigns had generated lots of form fills but poor-quality leads — the sales team was wasting time on unqualified enquiries.
What we did.
We redesigned the campaign funnel — introducing a multi-step qualifier form, restructuring audience targeting to prioritise high-income brackets and property investment signals. We split campaign spend across Meta, Google, and LinkedIn with creative tailored to each platform's audience behaviour.
What it delivered.
480 qualified leads generated over 8 weeks. Cost per lead dropped 62% compared to the previous campaign. The VIP launch event was oversubscribed; 60% of attendees came through the paid digital channel.